Spectra Creatives is the leading exhibition stand designers contractors company based in India and our team provides custom and modular stands also double decker or two storey designs – Spectra Creatives provides all kind of booths in upcoming trade shows.

Breakbulk Asia 2026

Breakbulk Asia 2026: Preparing Your Exhibition Stand for Singapore’s Leading Logistics Event

Event: Breakbulk Asia 2026
Location: Singapore
Venue: Marina Bay Sands (MBS)
Dates: 18–19 November 2026

Breakbulk Asia is an important industry event for professionals in shipping, freight forwarding, project cargo, logistics, and transportation. It provides businesses with an opportunity to showcase their services, connect with industry leaders, build partnerships, and explore new business opportunities.

For companies planning to exhibit at Breakbulk Asia 2026, creating a professional and engaging exhibition stand can make a significant difference. A well-designed booth helps communicate your brand message, attract relevant visitors, and create a welcoming environment for business discussions.

At Spectra Creatives, we provide custom exhibition stand design, booth fabrication, and branding solutions that help businesses make a strong impression at trade shows and industry events. Our goal is to create exhibition spaces that reflect your brand identity while supporting your marketing and business objectives.

Why Your Exhibition Stand Matters at Breakbulk Asia 2026

At a specialised logistics and transportation event, businesses need to communicate their expertise clearly and professionally. Your exhibition stand is often one of the first things visitors notice about your company, making its design an important part of your event strategy.

A thoughtfully planned stand can help your business present its services, highlight key capabilities, and encourage meaningful conversations with potential clients and partners.

At Spectra Creatives, we help businesses create exhibition spaces that combine visual appeal with practical functionality. From clear brand messaging to organised visitor areas, our solutions are designed to help you make better use of your exhibition space and present your business with confidence.

Custom Exhibition Stand Design for Logistics and Shipping Businesses

Every business has different goals, services, and branding requirements. That is why we offer customised exhibition stand design solutions tailored to each client’s needs.

For Breakbulk Asia 2026, your booth could feature project cargo visuals, shipping and freight graphics, digital presentations, service displays, and dedicated meeting areas. These elements can help visitors understand your capabilities and make it easier for your team to explain complex logistics solutions.

Our exhibition stand design process focuses on your brand identity, target audience, available floor space, and event objectives. We aim to create a professional environment where your business can showcase its strengths and connect with the right audience.

Exhibition Stand Builders Singapore Businesses Can Trust

Choosing experienced exhibition stand builders Singapore businesses can rely on is an important step when preparing for a major trade show. A successful stand needs more than an attractive design; it also requires a functional layout that supports visitor movement, product or service presentation, and business meetings.

At Spectra Creatives, we provide exhibition stand design and fabrication solutions that help transform your ideas into practical exhibition spaces. We consider layout planning, branding, lighting, display areas, storage requirements, and meeting spaces to create a cohesive booth concept.

Whether you need a compact stand or a larger customised booth, our approach focuses on helping your business communicate professionally and use its exhibition space effectively.

Exhibition Design Company Singapore for Better Brand Visibility

Working with the right exhibition design company Singapore businesses can partner with helps ensure that your booth reflects your brand consistently. A distinctive exhibition stand can make your company easier to recognise and help visitors understand what sets your services apart.

Spectra Creatives develops exhibition concepts that incorporate brand colours, graphics, signage, lighting, and digital displays according to your requirements. We focus on creating a visually consistent space that communicates your company’s expertise and supports your event marketing strategy.

Where suitable, modular and reusable design elements can also be considered to provide flexibility for future exhibitions and business events.

Trade Show Booth Design That Supports Business Growth

Effective trade show booth design should do more than attract attention. It should help your team start conversations, present services clearly, and build valuable business relationships.

For Breakbulk Asia 2026, we can help plan booth features such as:

  • Branded graphics and signage to communicate your company’s services and identity.
  • Digital screens and presentations to showcase logistics capabilities, projects, and solutions.
  • Dedicated meeting areas for discussions with potential clients and business partners.
  • Functional layouts that support visitor flow and make your stand easier to navigate.
  • Lighting and visual elements that improve presentation and create a professional atmosphere.

By combining thoughtful design with clear brand communication, we help businesses create exhibition spaces that support their objectives throughout the event.

How Spectra Creatives Helps You Prepare for Breakbulk Asia 2026

Preparing for an exhibition involves several decisions, from defining your goals to selecting the right booth layout and visual elements. Our exhibition stand solutions are designed to help simplify this process.

We work around your brand requirements, event objectives, space specifications, and preferred design direction to develop a suitable concept for your participation. Our services include customised exhibition stand design, booth fabrication, branding integration, and practical space planning.

With a clear design strategy, your business can present its services more effectively, create a professional visitor experience, and make the most of its presence at Breakbulk Asia.

Conclusion

Breakbulk Asia 2026, taking place at Marina Bay Sands in Singapore on 18–19 November, is an opportunity for businesses in shipping, logistics, freight forwarding, and project cargo to showcase their expertise and build industry connections.

A professionally designed exhibition stand can help your company improve brand visibility, communicate its services, and create a welcoming space for potential clients.

Spectra Creatives offers customised exhibition stand design, fabrication, and branding solutions to help businesses stand out at trade shows and industry events. If you are preparing for Breakbulk Asia 2026, our team can help you plan an exhibition space that reflects your brand and supports your business goals.

Make your next exhibition count with a stand designed around your business.

APEX EXPO 2026

APEX EXPO 2026 AIRLINES: Creating an Impactful Exhibition Presence

APEX EXPO 2026 airlines provides an opportunity for professionals in the aviation and airline industries to explore new developments, share ideas, and build valuable business connections. Scheduled for 18–19 November at Marina Bay Sands (MBS), Singapore, the event offers exhibitors a platform to showcase aviation services, passenger experience solutions, airline technologies, and innovative industry products.

For businesses participating in aviation exhibitions, creating a memorable presence requires more than displaying products. A thoughtfully designed exhibition stand can communicate brand values, attract industry professionals, and encourage meaningful conversations with potential customers and partners.

Why Exhibition Stand Design Matters at Aviation Events

Aviation exhibitions bring together airlines, technology providers, service companies, and industry decision-makers. A well-designed booth helps businesses present complex solutions clearly while creating an inviting environment for visitors.

Branded graphics, digital displays, interactive presentations, and dedicated meeting spaces can make an exhibition stand more engaging. Clear layouts also help visitors navigate the space comfortably and discover relevant products and services.

By combining attractive visuals with practical functionality, exhibitors can create a professional environment that supports networking and business development.

Choosing Exhibition Stand Builders in Singapore

Working with experienced exhibition stand builders Singapore businesses can trust helps transform creative ideas into functional exhibition spaces. From structural planning and material selection to fabrication and installation, professional expertise can simplify the preparation process.

Before finalising a stand design, exhibitors should consider their target audience, available floor space, marketing objectives, and budget. Aviation companies may benefit from dedicated demonstration areas, digital product showcases, and private discussion spaces where representatives can explain their solutions to potential clients.

Early planning also allows sufficient time for design approvals, production, transportation, and installation before the event begins.

Working with an Exhibition Design Company in Singapore

An experienced exhibition design company Singapore exhibitors choose should understand how to combine visual creativity with effective brand communication. Every design element, including lighting, signage, product placement, and visitor flow, should contribute to a consistent brand experience.

Custom exhibition stands allow businesses to reflect their identity while differentiating themselves from competitors. Digital screens, interactive displays, and innovative architectural features can help communicate technical information and capture visitors’ attention.

Sustainable materials and reusable modular components may also provide flexibility for companies attending multiple industry events.

Creating Effective Trade Show Booth Designs

Professional trade show booth design focuses on making a brand visible while ensuring the space remains practical and welcoming. For aviation businesses, presenting services through demonstrations, engaging visuals, and clear messaging can help visitors understand the value of their offerings.

A successful booth should support both spontaneous interactions and scheduled business meetings, helping exhibitors make better use of their time at the event.

Conclusion

A successful presence at APEX EXPO AIRLINES requires creative planning, effective branding, and a functional exhibition environment. From engaging displays to professional meeting areas, every detail can contribute to stronger visitor engagement and valuable business opportunities. Spectra Creatives can help businesses explore customised exhibition stand solutions that showcase their expertise, strengthen brand visibility, and create lasting industry connections in Singapore.

Safety & Security Asia 2026

Safety & Security Asia 2026: A Guide to Effective Trade Show Booths

Safety & Security Asia 2026 offers businesses an opportunity to showcase security technologies, safety equipment, surveillance systems, and innovative protection solutions. Scheduled for 10–12 November at Marina Bay Sands (MBS), Singapore, the event provides a platform for exhibitors to present their products, connect with industry professionals, and develop valuable business relationships.

For exhibitors, creating a strong presence requires thoughtful planning and effective presentation. A professionally designed exhibition stand helps businesses demonstrate their expertise, highlight innovative products, and attract potential customers.

Why Trade Show Booth Design Matters

At security-focused exhibitions, visitors want to understand how products work and how they address real-world challenges. An effective booth makes these solutions easy to explore through product demonstrations, digital presentations, interactive displays, and clear visual communication.

A well-organised layout allows visitors to move comfortably around the stand while providing dedicated areas for business discussions. Professional lighting, readable graphics, and consistent branding can improve visibility and create a positive impression.

Choosing Exhibition Stand Builders in Singapore

Working with experienced exhibition stand builders Singapore businesses can trust helps ensure that an exhibition stand meets practical and branding requirements. From initial concepts and structural planning to fabrication and installation, professional support can simplify the preparation process.

Before selecting a design, exhibitors should consider their available floor space, target audience, budget, and marketing objectives. Security companies may benefit from dedicated demonstration zones where visitors can explore surveillance equipment, access control systems, alarms, and other relevant technologies.

Careful planning helps businesses present their products effectively while making the best use of their exhibition space.

Working with an Exhibition Design Company in Singapore

An experienced exhibition design company Singapore exhibitors choose should combine creative thinking with practical functionality. Every element, including product placement, lighting, signage, and visitor flow, should support the company’s communication goals.

Customised exhibition stands can help businesses establish a distinctive identity in a competitive environment. Digital screens, interactive presentations, and branded meeting areas can make technical information easier to understand and encourage meaningful conversations with prospective clients.

Creating Effective Trade Show Booth Designs

Professional trade show booth design Singapore solutions should attract visitors while communicating a clear brand message. For security and safety businesses, product visibility and demonstration opportunities are particularly important.

Exhibitors should plan their booths well in advance to coordinate design approvals, production, transportation, and installation. Reusable structures and modular components can also offer flexibility for future exhibitions while supporting efficient resource use.

Conclusion

A successful presence at Safety and Security Asia 2026 begins with strategic planning, creative presentation, and a functional exhibition environment. From interactive demonstrations to professional branding, every detail can contribute to visitor engagement and business opportunities. Spectra Creatives can help businesses explore customised exhibition stand solutions designed to showcase their products, strengthen brand visibility, and create lasting connections at Singapore’s industry events.

Pro Integration Future Asia (PIFA) 2026

Pro Integration Future Asia (PIFA) 2026: Exhibition Stand Design in Singapore

Pro Integration Future Asia (PIFA) 2026 is an industry event focused on professional audiovisual technologies, integrated systems, and innovative technology solutions. Taking place from 10–12 November 2026 at Marina Bay Sands (MBS), Singapore, the event offers industry professionals an opportunity to explore emerging technologies, connect with potential partners, and discover new business opportunities.

For exhibitors, participating in a competitive technology event requires a well-planned exhibition presence. A professionally designed stand can help businesses showcase their solutions, communicate their expertise, and attract the attention of potential customers.

Why Exhibition Stand Design Matters at PIFA 2026

At technology-focused exhibitions, an effective stand should combine visual appeal with practical functionality. Interactive screens, product demonstrations, clear branding, and dedicated meeting spaces can help exhibitors present complex solutions in an engaging and accessible way.

Professional event fabrication Singapore services help transform creative concepts into functional exhibition environments. From structural planning and material selection to lighting, graphics, and installation, every element should support the exhibitor’s objectives and create a positive visitor experience.

Choosing Exhibition Stand Builders in Singapore

Working with experienced exhibition stand builders Singapore businesses can rely on helps simplify the planning and execution process. Professional builders can assist with space optimisation, structural requirements, custom displays, and installation coordination.

Before designing a stand, exhibitors should identify their target audience, establish marketing goals, and determine which products or services deserve the most attention. These considerations help create a stand that balances appearance with functionality.

At PIFA 2026, demonstration areas and comfortable meeting spaces can encourage meaningful conversations between exhibitors and visitors.

The Role of an Exhibition Design Company in Singapore

An experienced exhibition design company Singapore businesses choose should understand how to combine creativity with effective brand communication. Successful design involves more than attractive graphics; it requires careful consideration of visitor flow, product visibility, lighting, and interactive experiences.

Exhibitors can also explore modular structures and reusable materials to support sustainability and improve cost efficiency for future events. Consistent branding across displays, signage, and digital presentations helps strengthen brand recognition.

Creating Effective Trade Show Booth Designs

Professional trade show booth design Singapore solutions should reflect a company’s identity while making its products and services easy to understand. Digital displays, live demonstrations, and organised meeting areas can help technology brands communicate their value effectively.

Early preparation is essential for coordinating design approvals, fabrication, transportation, and installation before the exhibition begins. Careful planning allows exhibitors to make the most of their allocated space.

Conclusion

A successful presence at Pro Integration Future Asia (PIFA) 2026 requires creative planning, reliable fabrication, and a clear understanding of business objectives. From engaging displays to functional meeting areas, every design element contributes to the visitor experience. Spectra Creatives can help businesses explore professional exhibition solutions that strengthen brand visibility, showcase innovative technologies, and create valuable industry connections. Investing in thoughtful exhibition design and fabrication can help your brand stand out at Singapore’s technology events.

 

World Travel Market 2026

World Travel Market 2026: Custom Exhibition Stands vs Standard Booths

World Travel Market 2026 is in London from 4 to 6 November, and exhibitors face the same early question: custom stand or standard booth? Both can work. The answer depends on what the brand wants from three days on the show floor.

Where Standard Booths Fit

Modular systems like Octanorm and Maxima are quicker to plan and go up fast, which suits first-time exhibitors who mainly need a clean space to meet visitors. Plenty of exhibition booth designers offer them as a starting point.

What a Custom Stand Adds

When it comes to custom work, the process begins with creating a brand. The design is based on the products being showcased. For instance, if a booth is much bigger and occupies two floors, the company is likely to be offering a new product or a project in collaboration with vendors for the purpose of selling.

When it comes to exhibition stand design London, effective planning is the reason why this booth stands out.

Quick Checks Before Deciding

Worth settling a few things first:

  • Stand space booked at World Travel Market 2026
  • Whether a counter and back wall will be enough
  • Room in the budget for a one-off design
  • Time left before 4 November

Where Spectra Creatives Fits

Spectra Creatives, set up in 2008 and based in New Delhi, handles both routes. Customised stall design and construction covers the bespoke side, with modular stands and pavilions for the quicker one. London is among the cities it has already designed booths in, and its overseas collaborations are meant to keep things hassle-free for exhibitors working far from home. That background is useful when planning custom exhibition stands United Kingdom exhibitors need to be delivered on time.

Final Thoughts

When it comes to the World Travel Market 2026, simple booths are perfect for straightforward purposes and limited timeframes, whereas a custom build is suitable for brands who want their display to stand out more. No matter the choice, it’s a good idea to find out about the exhibition stand builders London offers in terms of design, timing, and installation before locking anything in. Spectra Creatives can help with either.

Advanced Textiles Expo 2026

Advanced Textiles Expo 2026: Preparing Your Booth for Standing Out

The textile and technical fabrics industry is set to gather in Orlando, USA, as Advanced Textiles Expo 2026 takes place from 3 to 5 November. The show brings together manufacturers, innovators, and suppliers working across performance textiles, industrial fabrics, and emerging material technologies. For exhibitors, this is a prime opportunity to showcase new products to a focused, industry-specific audience — but only if the booth is built to make an impact.

Standing Out on the Show Floor

In the presence of several specialized exhibitors, it is vital to distinguish yourself with more than just a table and signage. A powerful presence at Advanced Textiles Expo 2026 is contingent on an exhibit that can show one’s brand convincingly and draw customers in. It is at this moment that a partnership with exhibition stand design experts in Orlando proves its worth because the local expertise in arranging a venue’s logistics and layout helps one save time and budget.

What Exhibitors Should Prioritise

A few things exhibitors should prioritise while preparing for the show:

  • A layout that allows easy movement and clear sightlines to product displays
  • Lighting that highlights key materials or samples on show
  • Comfortable meeting areas for deeper product discussions
  • Branding that remains consistent across every panel and signage element

Getting the Construction Right

Working with experienced exhibition stand builders USA ensures that the construction phase runs smoothly, from approvals to on-site assembly, without last-minute surprises. Many companies also prefer collaborating with skilled exhibition booth designers USA who understand how to balance functionality with visual appeal, especially in a venue as large as Orlando’s convention space.

Planning Ahead with the Right Partner

Spectra Creatives has worked with exhibitors across multiple industries, helping them translate their goals into stands that are both practical and memorable. For brands considering a custom exhibition stand for this show, early planning is key — from concept approval to fabrication, every stage needs enough lead time to be executed well.

Final Thoughts

As Advanced Textiles Expo 2026 approaches, exhibitors who invest in thoughtful stand design, ideally with a partner like Spectra Creatives, stand a far better chance of making lasting connections on the show floor.

ADIPEC 2026

ADIPEC 2026: Getting Your Stand Ready for the World’s Largest Energy Show

More than 2,250 exhibitors and upwards of 239,000 attendees will pass through ADNEC when ADIPEC 2026 runs from 2 to 5 November in Abu Dhabi. At that scale, across 17 halls and 30 country pavilions, a stand needs real substance behind it to earn attention from an audience this specific.

Who’s Actually in the Room

ADIPEC pulls in ministers, CEOs, and energy experts across oil, gas, and the wider energy transition, and now, in its fifth decade, the show carries genuine weight in setting the region’s energy strategy for the year ahead. Buyers here are evaluating technology and partnerships, not browsing for interest’s sake, which raises the bar for what a stand actually needs to communicate.

What a Stand Needs to Deliver

A few things matter more here than visual polish alone:

  • Space for live demonstrations, given how much of ADIPEC’s energy tech is genuinely meant to be seen working
  • Clear signage that communicates capability fast, across a floor this dense with competing suppliers
  • Private areas for serious investment and partnership conversations

Why Local Execution Matters at ADNEC

ADNEC runs its own loading schedules and build regulations, and four days is a tight window with little room to recover from a delayed install. Genuine exhibition stand design Abu Dhabi work accounts for this from the concept stage, not once fabrication is already underway.

Experienced exhibition stand builders UAE exhibitors trust bring exactly this kind of venue familiarity, while a properly built custom exhibition stand UAE businesses invest in reflects the specific segment being represented — upstream, decarbonisation, digital energy — rather than a generic layout.

Spectra Creatives works with exhibitors preparing for shows at this scale, pairing skilled exhibition booth designers UAE clients rely on with build capability that holds up across four demanding days at ADNEC.

OUTDOOR by ISPO 2026

OUTDOOR by ISPO 2026: Standing Out on Europe’s Biggest Outdoor Sports Floor

Outdoor gear sells on how it performs, not just how it photographs, and that reality shapes what a stand at OUTDOOR BY ISPO 2026 actually needs to deliver. Running in Munich from 3 to 5 November, the show draws brands, buyers, and retailers across the entire outdoor and sports value chain—people evaluating materials and function, not browsing for inspiration.

What Buyers Actually Respond To

A few things matter more here than polished visuals alone:

  • Space for hands-on product testing, since outdoor gear buyers want to feel materials, not just view them behind glass
  • Clear technical signage communicating performance specs quickly, given how densely packed this show’s product categories are
  • Durable materials and finishes that hold their own across three full days of heavy floor traffic

Getting the Fundamentals Right at Messe München

Solid exhibition stand design Munich work accounts for the venue’s loading schedules and structural requirements from the concept stage, avoiding the kind of last-minute changes that eat into a tight installation window.

Custom Design and Local Build Knowledge

A properly built custom exhibition stands Munich businesses invest in should reflect the specific outdoor category on show—footwear, apparel, or technical gear, rather than a generic layout. Experienced exhibition stand builders Germany exhibitors trust bring genuine familiarity with the venue, while skilled exhibition booth design Germany teams treat function and durability as core to the brief, not an afterthought.

Spectra Creatives works with exhibitors preparing for performance-driven shows like this one, building stands ready to hold up across the full run at Messe München.

GITEX Global 2026

GITEX Global 2026: Preparing Your Exhibition Stand for Dubai’s Biggest Tech Event

GITEX Global 2026 is set to bring the technology world together in Dubai from 7–11 December 2026. With leading technology companies, startups, investors, and industry professionals attending, the event provides exhibitors with an important platform to showcase innovations and build valuable business connections.

For brands exhibiting at a major technology event, having an attractive and functional exhibition stand can make a significant difference in how visitors experience the brand.

Why GITEX Global 2026 Matters

GITEX Global is known for bringing together companies and professionals from areas such as artificial intelligence, cybersecurity, cloud technology, fintech, robotics, and emerging technologies. The diverse audience means exhibitors need to communicate their products and services quickly and effectively.

A well-planned stand should not only look impressive but also create opportunities for demonstrations, conversations, and business meetings.

Designing a Stand for a Technology Audience

Technology exhibitions require a different approach to stand design. Interactive screens, product demonstrations, digital displays, and engaging presentation areas can help visitors understand complex solutions more easily.

Working with experienced exhibition stand designers in Dubai can help businesses develop a stand concept that combines creative design with practical functionality. From the visitor flow to lighting, graphics, meeting areas, and technology integration, every element can be planned around the exhibitor’s objectives.

Working With Exhibition Stand Builders in Dubai

Once the design is approved, professional exhibition stand builders in Dubai can turn the concept into a physical space. Quality construction, suitable materials, accurate branding, and careful finishing are essential when preparing for a high-profile international event.

Local experience can also help exhibitors understand venue requirements, installation schedules, logistics, and other practical considerations associated with exhibiting in Dubai.

Choosing the Right Exhibition Stand Contractor

Managing an exhibition project involves more than design and construction. An experienced exhibition stand contractor in Dubai can coordinate fabrication, transportation, installation, and dismantling, helping keep the project organised from start to finish.

For GITEX Global 2026, exhibitors should begin planning early to allow enough time for design development, approvals, production, and onsite preparation.

Make Your GITEX Global 2026 Stand Count

GITEX Global 2026 offers technology brands an opportunity to connect with an international audience in one of the world’s leading business and technology destinations. A strategically designed exhibition stand can provide the right environment for product demonstrations, meetings, networking, and brand engagement.

With the support of experienced exhibition stand designers in Dubai, builders, and contractors, exhibitors can create a professional space designed around their brand and event goals. Spectra Creatives helps businesses bring these ideas to life with creative exhibition stand design, quality construction, and complete event support in Dubai.

Euro Bus Expo 2026 Building a Stand That Wins Fleet Decision-Makers 1

Euro Bus Expo 2026: Building a Stand That Wins Fleet Decision-Makers

Operators walking the floor at EURO BUS EXPO 2026 aren’t browsing; in fact, they’re weighing fleet replacement, zero-emission transition, and budget decisions that shape their operations for years. Returning to NEC Birmingham from 3 to 5 November, this is the UK’s definitive bus and coach exhibition, with over 200 exhibitors and more than 7,000 industry professionals expected across Halls 17-19.

Who’s Actually on the Floor

Vehicle manufacturers, technology providers, and service specialists share the space with operators, local authorities, and community transport organisations. It’s a genuinely mixed but purposeful crowd covering everything from fleet management and charging infrastructure to driver training and finance. With Euro Bus Expo Connect letting attendees pre-schedule supplier meetings, plenty of visitors arrive already knowing exactly who they want to talk to.

What This Means for Stand Design

  • Space for vehicle or equipment displays, since much of the show’s draw is genuinely hands-on inspection
  • Private meeting areas, given how many conversations are pre-booked around fleet and technology decisions
  • Clear signage on zero-emission and technology credentials, a major theme across this year’s exhibitor line-up

Getting the Fundamentals Right at NEC Birmingham

Solid exhibition stand design United Kingdom work accounts for the NEC’s loading schedules and hall-specific requirements early, avoiding costly changes once a tight three-day installation window is already underway.

Local Expertise and Custom Build

Skilled exhibition booth designers United Kingdom brands rely on bringing genuine familiarity with NEC logistics, while a properly built set of custom exhibition stands Birmingham businesses invests in reflecting the specific product category on show, vehicles, infrastructure, or passenger technology, rather than a generic layout.

Spectra Creatives works as one of the trusted exhibition stand builders for operators and suppliers preparing for large-scale UK shows, building stands ready to support real fleet decisions being made on the floor at NEC Birmingham this November.